FOR IMMEDIATE RELEASE
(Phoenix, Arizona)– Reports from the advertising industry reveal approximately 10 percent of potential customers retain information received during verbal sales pitches; in contrast, an estimated 70 percent of Americans are influenced by visual sales tactics. Marketing analysts point to direct mail, flyers and other forms of printed advertising as the most effective promotional tools currently in use despite a growing tendency toward online ads. In response to this development, Maura Statman of Everyone Loves Buttons® has launched the company’s Silent Salesman campaign.
Statman explained, “People have a difficult time remembering all the details they might hear in a typical sales pitch or even holding onto large chunks of information they may read online about a company and what it has to offer. On the other hand, when they see a few simple words boldly emblazoned against a colorful background, these tend to pique their interest, linger in their minds and entice them to learn more. This is one of the reasons pin-back buttons make the perfect silent salesmen for spreading the word about an upcoming product launch, grand opening, new service introduction, fundraiser or any other event.”
Based on information on the Everyone Loves Buttons® website, everyonelovesbuttons.com, the company offers a selection of round pin-back buttons ranging from 7/8 of an inch to 6 inches. Square buttons are available in one and a half, two and three inch sizes. Rectangular and oval options are offered as well.
Customers may customize pin-back buttons by uploading desired images to the Everyone Loves Buttons® website during the ordering process. Assistance from the company’s in-house design team is likewise available. Customized orders can be completed via a full-service design option or a camera-ready setup for self-service customers. Discounts are offered on large orders comprised of multiple designs.
Concluded Statman, “Our buttons are highly affordable marketing agents, and they’re sure to be seen by thousands of people no matter where they’re worn. We’ve produced buttons for a number of companies, both big and small, looking to turn their employees or supporters into walking billboards. Our dedication to quality and customer satisfaction are second to none, and we’ll provide as much or as little help needed in the design process. We offer complete freedom of customization with our promotional buttons, so our customers have an endless array of ways to get their messages across to the world.”
About Everyone Loves Buttons ®:
Everyone Loves Buttons Inc. ® was established in 1997 in San Diego, CA and has grown to become one of the top custom pin-back button manufacturers in the country. In March 2005, the company expanded their capabilities and relocated to Phoenix, AZ. In 2008, they became a (WBE) Nationally Certified Women Business Enterprise. Their legendary customer service approach helps customers save time and money, allowing them to purchase directly from the manufacturer. All the company’s button parts are made in the U.S.A. with quality in mind. State-of-the-art electric button machinery and the latest design technology are used in their production processes.