If you shop widely over the Internet, then you must have come across a discount voucher code. Of course, you may not have recognized it as such, as not all online vendors offering it tend to identify it as such. But when all is said and done, the discount voucher code is an alphanumeric code which vendors make available to certain categories of their customers, with the instructions that the entry of the said code during checkout time will result in the customer entering it paying less than what they would have otherwise paid for their purchase.
The idea of the discount codes was borrowed from the traditional (printed) discount voucher. The discount vouchers were normally given by marketers, especially to customers they met outside the stores on their ‘outside marketing’ expeditions. Normally, the marketer could tell you to try their store, and then give you a discount voucher, a special sheet of paper really; with instructions that should you present it at your point of purchase, you would instantly earn the discount inherent in it. With such a voucher, you would really have a reason to visit their store – and when you did so, and presented the voucher code at the point of purchase, you would indeed get the discount the voucher bore.
The discount-voucher codes is therefore the ‘digital’ adaptation of the traditional discount-voucher code; where the printed document that we knew as the voucher is replaced with an alphanumeric code. It finds good application on the Internet, where people tend to find stores through the search engines, rather than through the efforts of aggressive salesmen moving from door to door.
Of course, use of the discount codes is not limited to the Internet. Even modern brick and mortar stores, which market themselves over the phone (cold-calling) can make use of it. This is where they call a prospect, and towards the end of the call, they give him or her the discount voucher code (that is, they spell it out over the phone), and then tell the prospect in question that he or she stands to gain the said discount should they visit the store that was being marketed. Through this arrangement, the marketers stand to not only increase the chances of the prospects they call up visiting their stores, but also making their calls to come across as less annoying to recipients, who now know that they at least stand to get a discount code out of them.
As a shopper, you can benefit greatly from the voucher-code. To the uninitiated, the discount voucher code comes across as ‘just another’ marketing ploy (which indeed it is). But that is not the only way the informed shopper sees it. Rather the informed shopper also sees in the discount voucher an opportunity to save themselves money. Furthermore, the informed shopper – whom you should aim to be – also sees in the discount voucher code a way of knowing whom the best people to do business with are; for if a firm is willing to offer such discount vouchers, then clearly, they are yearning for business and are not likely to treat him or her (as a customer) casually.