Discount voucher codes are a unique method of offering buyers discounts, which is particularly popular with online vendors (the vendors who sell their wares and services over the Internet). These are usually not physical vouchers, like the traditional discount vouchers that were printed on paper, and that buyers had to present to store clerks to get discounts. Rather, they are unique combinations of alphanumeric characters, which buyers enter on the E-commerce sites where they are buying various items or services, with the entry of the discount codes giving them to discounted pricing regimes.
If you are a businessperson, especially one involved in selling stuff over the Internet, you may consider making use of these discount voucher codes. For through these codes, you stand to save yourself, and your business, considerable sums of money.
The main way through which discount voucher codes can benefit you, as a vendor, is by giving you the opportunity to save sums of money you would otherwise have spend in poorly targeted marketing campaigns, which often yield very little.
The use of discount voucher codes as a marketing tool becomes possible because they have the potential to be used to ‘hook’ existing customers, while also having the potential to attract new customers.
In the first case, where discount code vouchers are used to maintain existing customers, we have the cases where the discounts inherent in the vouchers are used to reward loyal customers for their loyalty. This is important, because according to thinkers in business management circles, it is far cheaper to maintain existing customers, than to attempt to rope in new ones. Existing customers just have to be shown that they matter, that you value the business they give you…and you will have them virtually for keeps. And one way of showing your customers that they matter to you, and that you value the business they give you is by offering them discounts: which is what discount voucher codes are all about. Failure to make use of these types of measures will typically lead to a situation where your old customers get the idea that you take them for granted…which is the easiest way to lose them. Of course, should you lose them, you would have to find new customers to replace them, and this would most likely turn out to be an expensive venture indeed; one you would have saved yourself from by giving your customers discounts.
In the second case, where voucher code discounts are used to rope in new customers, we have the situation where new buyers are given a code and told that if they enter it on their first purchase, they get that purchase at a lower price. It is also where the ‘going round’ of word to the effect that you are giving discounts to new buyers leads to the new buyers coming to buy from you, to take advantage of the said discounts. Both are very cheap form of advertising, and also highly targeted advertising, where the audience is exactly the people who are likely to buy from you. It is a better and more positive way to publicize your business than through the use of mass media advertising, which is extremely costly, and which often means spending money on people who would never buy what you have to offer, even if their lives depended on it.